Has the taste of chocolate in the UK
chocolate bar grown increasingly insipid? I used to like the chocolate bars
displayed on the shop counters: Kit Kat, Twix, Minstrels and so forth, but
nowadays, I eat them for the sugar rush, floundering for the chocolate flavor,
then immediately regret eating them for the disappointment.
Has the Recipe of Chocolate Bars Changed?
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These high street chocolate bars taste more like sweet
milk, bland. And as for the ‘layer’ of chocolate over the nougat or biscuit,
about as thick as one micron, could you really technically call it a
‘chocolate’ bar? More like mostly-milk-sugar-biscuit with one milligram of
chocolate included.
I can still taste other foods like I used to, but now
find myself opting for the posh chocs like Thornton’s, (I luv them Sevilles) Green & Blacks or
Marks & Spencer’s selection rather than touch the bars on offer at the
supermarket counter. But of the bad bunch, Cadbury’s are still the best.
Milk chocolate remains my favourite. But I feel
chocolate really comes into its own when combined with another ingredient like hazelnuts,
orange or a little biscuit. Similarly, beef isn’t so interesting on its own; it
needs a little mustard or horseradish sauce to bring it out. So what is going
on with the chocolate bar in supermarkets with the nuts, biscuit and caramel? They don’t have much chocolaty taste, and like they certainly don't taste like they used to.
Here’s my List of Overrated Chocolate Bars in the UK.
Bounty Bar: chocolate over coconut flakes that loses
flavor so quickly, it feels more like flaked skin caught between the teeth.
Wait a minute, perhaps I had just chewed a fingernail!
Minstrels: The shells are more brittle than flaked bone and the chocolate taste sought after is
washed away quicker than shit in a rainstorm.
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No Chocolate Flavor |
Snickers: The Marathon of olde. Peanuts glued together with a brown paste
that sticks to your teeth along with a broken nut or two – or was that a
filling that just came out? Never mind, just wash it down with hot tea then let
the plaque commence!
Ditto for Lion Bar, Picnic, Star Bar, Toffee Crisp,
Topic and Double Decker only with various blends of nougat, rice crispies,
nuts, biscuit and bits of dried fruit designed to snuggle into every crevasse
of your mouth. I wouldn’t mind this so much, if I didn’t mourn for the chocolate
taste. Where did the chocolate go? Nothing but a sweet
sludge on the tongue!
Maltesers: An inferior version of the Crunchie,
without any chocolate flavour only a gluey maltcomb centre that sticks around longer than a fart smell in a lift.
Revels: Once my childhood favourite, but now, is a
parody of itself. Once, the centres were the whole point of Revels. The orange centre was once the best. Now it is an
overstatement with a chemical aftertaste. Not a good combination with that gluey maltcomb,
bits of nut and dried fruit. And there are hardly any in a packet! What a
swizz! Shame on you, Revels!
Twix: Come on, it’s not a chocolate bar, it’s
99.99999% biscuit and caramel, and 0.00000001% chocolate. No chocolate flavour
to speak of, only very bland biscuit and an overly-sweet caramel. Ditto for
Breakaway and Penguin,
Kit Kat: See above, only with a slightly thicker
chocolate coating. Nice if you happen to get a rogue one that has no biscuit,
only choc.
Milky Way: Texture like polystyrene that slides
between your teeth, leaving a weird aftertaste. Good for wallpapering perhaps.
Smarties: Yes, the orange ones used to taste the best,
but not anymore. The shells seem more brittle than of old and the chocolate tastes like the Easter egg chocolate that is 'flavored' rather than real chocolate.
Bournville: Please, it’s just medicine for upping your
iron count, isn’t it? At least this one hasn’t changed in decades. But then,
who cares?
Mars: Toffee with that Milky Way polystyrene that
turns to sludge in your trap. Has a loyal following but I no-like. Best stick
it in fried breadcrumbs like they do up North or feed it to the pigeons.
Yorkie: Not chocolaty. Just very sweet, very brown and
very chunky. Like a Chippendale without the brawn.
Galaxy: Silky, melting, like their seductive adverts but
leaving an insipid, milky taste. Shame. The Galaxy caramel is simply....sickly. Ditto for Rolos and chocolate
eggs (filled I believe with white and yellow icing sugar).
Milky Bar: Revoltingly sweet and milky. Well, it is a
milky bar after all. But it’s not white chocolate. It’s just....well white – or
rather an off-white buff. A buff ‘chocolate’ bar without the chocolate.
The Best Chocolates out of a Bad Bunch
Aero, Wispa, chocolate buttons, Ripple, Flake, Drifters
and Crunchie (although the honeycomb centre sticks like glue). At
least they have some flavor of chocolate that lingers longer than most.
The Truth About Chocolate Bars
It seems the consumer can be fooled by adverts: the suggestion,
the colour of the wrapper, the appearance of the bar, the product description
and worst of all, the ‘retro bar’ label. It’s been there since my childhood, therefore it is an old favorite. Only, it isn't anymore. The recipe has changed.
But let’s take all that away. The taste buds have the last say. Chocolate bars
have changed in my opinion and I have heeded my taste buds. I rarely buy those
chocs from the supermarket like I used to. I have decided to go upmarket. Maybe
it is because I am a chocolate lover that I have decided to give up on the chocolate bar found on the supermarket counters.